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The dynamic approach to creating advertising campaigns that really perform has earned the agency a unique reputation - both in the UK marine industry and beyond. For example, the launch campaign for the revolutionary Topper Sailboat generated unprecedented sales levels for a dinghy and arguably changed the public’s perception of sailing forever. Topper remained Britain’s best-selling sailboat for over 20 years.

Martin Treadway continues to write, design and produce memorable and effective advertising both within and outside the marine industry - be they colour spreads for the UK’s best-selling metal detectors or modest quarter pages for a regional charity. A real understanding of the product or service is the key to producing the only worthwhile type of advertising there is. The sort that gets results.

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Hood's sophisticated spar design combines innovative thinking with state-of the art, carbon engineering. Martin Treadway collaborated with his son's 3D illustration company Dreamform to produce this arresting and effective treatment. (Yachting World).